Overview
Hold, Please is a campaign addressing the issue of long hold times when calling customer service. I amplified this issue with a visual system that includes a tagline, "Hold please," a triadic color scheme, type marks, and looping audio.
We've all experienced the frustration of waiting indefinitely to speak to a customer service representative. To address this, I incorporated a playful element encouraging users to engage in other activities to make the waiting time pass more quickly. This inevitable problem is viewed not just as a negative experience but as an opportunity to rethink how we spend our time on hold.
Visual Design
Web Application
I elongated the tagline “hold, please” vertically to mimic the appearance of scrolling down a laggy website.
Logo Iteration
While developing the final logo, I sought to answer the question: "How can I most effectively represent longevity?" The solution was to design type marks that evoke both a telephone cord and the rhythm of hold music.
