Soeun Yoon

Hold, Please

Objective

Amplifies the problem of long hold times with customer service

Tools

Illustrator, Cinema 4D, Photoshop



Contact

Resume

LinkedIn

Overview

Hold, Please is a campaign addressing the issue of long hold times when calling customer service. I amplified this issue with a visual system that includes a tagline, "Hold please," a triadic color scheme, type marks, and looping audio.
We've all experienced the frustration of waiting indefinitely to speak to a customer service representative. To address this, I incorporated a playful element encouraging users to engage in other activities to make the waiting time pass more quickly. This inevitable problem is viewed not just as a negative experience but as an opportunity to rethink how we spend our time on hold.
Hold, Please styleguide

Visual Design

Hold, Please Hold, Please Hold, Please Hold, Please Hold, Please Hold, Please

Web Application

I elongated the tagline “hold, please” vertically to mimic the appearance of scrolling down a laggy website.
Hold, Please

Logo Iteration

While developing the final logo, I sought to answer the question: "How can I most effectively represent longevity?" The solution was to design type marks that evoke both a telephone cord and the rhythm of hold music.
Hold, Please