Soeun Yoon

American Folk Art Museum

Objective

Rebranding for American Folk Art Museum located in New York, NY

Tools

Illustrator, After Effects, Photoshop


Contact

Resume

LinkedIn

Banner

Overview

I was inspired by the distinct exterior of the building, especially in contrast to the modern MoMA building right next to it. I incorporated the outline of the building with the first letters of the museum's title.
I wanted to approach folk art from a new perspective, so I chose colors that are both bold and decorative, as well as down-to-earth.
Logo Style Guide

Visual Design

Dog Design Duck Design Ticket ID Card Tote Front Tote Back Window Decor Exterior

Logo Iteration

Logo Iteration
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Minimal Life