Rebranding for American Folk Art Museum located in New York, NY
Brand Identity, Print
Illustrator, Affer Effects, Photoshop
I was inspired by the distinct exterior look of the building, compared to the modern MOMA building right next to it. I incorporated the outline of the building with the first letters of the title of the museum.
I wanted to approach folk art with a new perspective; I choose these colors to have both decorative bold colors and down-to-earth colors.