Hack@Brown

Objective

Empowers students to learn and build awesome projects at annual hackathons with new brand identity

Role

Brand Identity, Prototyping, UI Design, UX Design

Tools

Figma, Illustrator, Cinema 4D


Overview

In this role, I worked as a brand designer with the UI/UX principles in consideration.

Role

My roles included creating UI visuals for Hack@Brown website and mobile application, and posters for social promotion.


Hack@Brown

Hack@Brown’s mission is to empower everyone to learn and build awesome projects at annual hackathons. Driven by the core ideals of diversity and inclusivity, I aim to create a fun-loving branding for Hack@Brown.

Problem

As coding seems to target a specific group of people and represents a stereotypical image, a more approachable and friendlier brand identity was needed.


Styleguide

styleguide

Social Meida

I created social media banners, and print materials for publicity with cohesive presentation.

social media

2020 Registration Page

I designed the 3D visual assets and motion animation for the Registration page on the Hack@Brown2020 official website.

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2021 Hack@Brown Registration

New feature, virtual space, and additional links to our livestream and spotify are introduced in 2021 registration page.

2021 Hack@Brown Website


Poster Design

I created these type motion posters to be announced on social media, announcing the days left until official Hack@Brown2020 kicks off.


Workshop Poster

I designed these posters for workshops that are displayed on social media and on campus.

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