Overview
In this role, I worked as a brand designer with UI/UX principles in mind.
Hack@Brown’s mission is to empower everyone to learn and build awesome projects at annual hackathons. Driven by the core ideals of diversity and inclusivity, I aimed to create a fun and engaging brand identity for Hack@Brown.
Problem
Since coding often targets a specific group and represents a stereotypical image, a more approachable and friendly brand identity was needed.
Case studies
2020 Registration Page
I designed the 3D visual assets and motion animations for the registration page on the Hack@Brown 2020 official website.
2021 Registration Page
In 2021, the registration page introduced new features, a virtual space, and additional links to our livestream and Spotify channel.
2021 Hack@Brown Website
Poster Design
I created motion posters to be shared on social media, announcing the countdown to the official Hack@Brown 2020 kickoff.
