Soeun Yoon
Hack@Brown
Objective
Empowers students to learn and build amazing projects at annual hackathons with a new brand identity
Tools
Figma, Illustrator, Cinema 4D
Overview
In this role, I worked as a brand designer with UI/UX principles in mind.
Hack@Brown’s mission is to empower everyone to learn and build awesome projects at annual hackathons. Driven by the core ideals of diversity and inclusivity, I created a fun and engaging brand identity for Hack@Brown.
Problem
Since coding often targets a specific group and represents a stereotypical image, a more approachable and friendly brand identity was needed.
Case studies
2020 Registration Page
I designed the 3D visual assets and motion animations for the registration page on the Hack@Brown 2020 official website. In the end, we had over 400 participants and more than 1500 unique users on the website.
2021 Registration Page
In 2021, the registration page introduced new features, a virtual space, and additional links to our livestream and Spotify channel.
2021 Hack@Brown Website
Poster Design
I created motion posters to be shared on social media, announcing the countdown to the official Hack@Brown 2020 kickoff.
