Thumback is a platform that helps users to search and hire professionals to take care of their home.
Role
I ensure brand consistency across all touchpoints and elevate the brand with thoughtful visuals.
Stand off campaign
My role ranged from early ideation, concept development to the creation of visual graphics. I worked closely with the team to make sure the TV spots struck the balance between relatable and cinematic to dramatize that familiar feeling of being stuck in a stand-off with your unfinished project. The message is: you don’t have to be stuck—Thumbtack can help you make the move.
OOH
I led and created design for out-of-home ads (this is the first OOH after Thumbtack rebranded from orange to blue!). The creative assets included: print and digital bulletins, bus kings, one-sheet posters and digital panels. Focused on localized markets in San Francisco and Seattle, the ads were distributed across 41 placements targeted to leverage 5.0 billion daily location observations. These ads aimed to boost brand visibility and engagement, with targeted approach that resonates with local audiences.
Frontdoor Refresh
I collaborated with the product team to enhance the customer experience on the Frontdoor page. I led the header redesign, incorporating elements from the brand refresh to create a more cohesive and engaging experience for users to effectively find the appropriate service.
Print collaterals
Brand Expression
One of the shifts from the brand expression involved moving away from bold font weights to convey a softer, less aggressive brand's tone. By integrating style variations, I established a clear visual hieracrchy within the layout.
Integrated Marketing
I worked closely with the integrated marketing team to create cohesive content that engaged our target audience and drove leads. By leveraging parternships with Walmart, I created assets that helped to reach new customer segments. My design work included ads, emails, landing pages, blogs, and seasonal campaigns. Throughout the work, I took a creative approach while balancing specific stakeholder requests.
Spring campaign
For Spring campaign, I highlighted the seasonal shift as a natural cue to begin overdue home projects. I recognized that shaking off winter is tough, so I built the narrative around comical snapshots of hibernating animals waking up. This approach kept the tone light and warm, reassuring people that feeling overwhelmed by the to-do list is perfectly fine.
