Soeun Yoon
Senior Brand Designer who shapes identity, campaigns, and everything the brand touches.
Hack@Brown
Overview
Hack@Brown is driven by a mission to make coding culture more inclusive and accessible. I built a new brand identity that moved away from the stereotypical image of a coder, replacing it with something warm, playful, and genuinely inviting.
I led the design team to expand the brand system into a full digital experience.
* Case studies
Impact
400+
participants
1,500+
unique users
2020 Registration Page
I designed the 3D visual assets and motion animations for the official registration page.
2021 Registration Page
In 2021, we extended the page further by introducing new features, a virtual space, and integrations with the livestream and Spotify channel.
2021 Hack@Brown Website
Poster Design
I created motion posters to be shared on social media, announcing the countdown to the official Hack@Brown 2020 kickoff.
