The company, La Cena, was founded in Cuba and expanded to the United States in the 1960s. Initially operating out of a small 3,000 sq ft loft in Brooklyn, NY, the business quickly grew, necessitating a move to a 12,000 sq ft location in the Bronx. The brand is now expanding beyond New Jersey, establishing a new presence in Atlanta, and increasing the distribution of its products. Today, La Cena is a well-established, highly regarded, and widely recognized brand.
Design Rationale
I emphasized the natural characteristics of coconuts, such as the texture of their skin and how they grow, through typography, color, and storytelling. The distinct typography and visual graphics convey an impression of quality and modernity.
