Forky and Karen

Objective

Functional package redesign with a sustainable method

Role

Package design, Print

Tools

Cinema 4D, Illustrator

Overview

This is a toy package for Disney and Pixar characters, Forky and Karen. I focused on creating a package that can be used again as a set or a part of the collectible.

Forky and Karen

Forky’s first appearance is in Toy Story 4, which was released in June 2019. Before he became Forky, he was just a plain spork until Bonnie made him into Forky.

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Market Research

Different versions of this character are sold at Amazon, Target, Party City, and Walmart; stores that are easily accessible to customers in the range of young children (kids) to adults (parents). The price range is from $13–20. The company aims to maintain its brand identity to entertain and inspire people around the globe through the power of unparalleled storytelling.

Design Rationale

I aimed to create a packaging with a see through hole, a theme of 'Lunch Box' that the user can carry around school or picnic on a sunny summer day, and illustrative design that is less dependent on the logo.

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Visual Design

Package Design

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Sticker Design

This is a set of stickers to collect or decorate the package.

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Footer

This is a footer where the figurines would stand and hold their standing positions. It is located on the bottom of the package inside

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